Tennis Industry United

The Tennis Industry has come together as Tennis Industry United to help drive the growth of tennis. Working together, we are now better equipped than ever before to advise and assist those who are on the front lines and baselines, bringing the sport of tennis to players of every age and ability.

Tennis Industry United has developed educational, downloadable and customizable resources and information to help our local tennis advocates promote the benefits of tennis, attract new players and re-engage past players, and help drive greater diversity and inclusion in tennis participation. Together, for tennis.

TENNIS INDUSTRY UNITED BLOG

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Industry United Webinars
July 10, 2024

The Tennis Industry United Webinars feature a variety of experts offering practical advice and important insights on managing your business, providing for your people, and dealing with the many challenges faced by the industry during the COVID-19 pandemic. Read More
Tennis Participation
March 08, 2024

Dive into the National Tennis Participation Report (PAC Study) for 2023 for in-depth analysis and exciting new initiatives. An overview of findings on tennis participation in the United States, based on 2023 data. Read More
It's All in the Details
August 13, 2021

None of us would be working in this industry if tennis court builders and contractors didn’t sweat the details when it comes to building and renovating courts and facilities. Read More
PPP Loan Forgiveness
July 29, 2021

The Small Business Administration (“SBA”) has released the Paycheck Protection Program (“PPP”) loan forgiveness application and instructions. Read More
Is it safe to re-open?
July 21, 2021

This week, the Centers for Disease Control and Prevention (CDC) issued six "decision trees" aimed at helping various industries and community sectors decide whether to reopen and, if so, how to do so safely and effectively. Read More
Tennis Industry Podcasts
July 21, 2021

Tennis Industry United features insightful and informative interviews with industry insiders and business professionals—all aimed at better connecting the tennis community and educating all those affected by the many challenges posed by the COVID-19 pandemic. Read More
Cardio Tennis 101
July 06, 2021

The pandemic has changed our world in so many ways—and tennis has benefited with an influx of new players. Now, it’s up to as an industry to retain those new players and continue to attract new ones. One of the best programming options you can use to meet this need is Cardio Tennis. Read More
2021 NCAA Championships
June 04, 2021

After a challenging year for all of us in the tennis industry, college athletics and the sports industry as a whole, the 2021 NCAA Championships showcased incredible student-athletes competing at the highest level on the biggest stage. Read More
May is Nat'l Tennis Month
April 26, 2021

May is National Tennis Month, and the USTA encourages players and non-players to join the millions of Americans who hit the tennis courts to enjoy the benefits of the "sport for a lifetime." Read More
An attitude of gratitude
March 18, 2021

As we power through this pandemic and try to keep things together in the tennis industry, it's important to reflect on the idea of gratitude. Read More
Growth: A silver lining
March 01, 2021

As we begin our second year dealing with the coronavirus and its impact on our lives and on our businesses, we get some good news about the state of our sport. It seems that in 2020, while Americans have been locked down, forced to curtail most activities and told to keep a very tight circle of family and friends, the sport of tennis has actually been growing. Read More
Guidelines for safe play
November 23, 2020

The USTA believes it will be possible for people to return to playing tennis safely in some cities and states sooner than others. Here are guidelines to follow for both players and facilities. Read More
Supporting college tennis
October 16, 2020

While working to promote tennis as a safe social-distancing sport, the Intercollegiate Tennis Association (ITA) continues to fight the good fight and live the life lessons that sports teach, including hard work and perseverance. Read More
A Grand (Slam) achievement
October 05, 2020

For all of us in this industry, it was important that the 2020 US Open was able to be played. Read More
Business, sales strategies
September 21, 2020

It’s tempting in times like these to act on emotion. Business decisions, however, should never be emotion-driven. You need to rely on concrete data—and above all, don’t panic. Read More
Marketing your business
September 14, 2020

Tennis is a safe sport to play during this pandemic. New players are trying it out. Parks and facilities are busy. And tennis products are shipping and arriving with zero consistency. It’s a crazy time right now! But it’s also a great time to step up your marketing efforts for your business and for this sport. Read More
Creating opportunities
August 31, 2020

Tennis is an ideal sport for these challenging times, and this industry—through Tennis Industry United and many other groups—is working to create opportunities for this sport to grow. Read More
Developing a service focus
August 20, 2020

The USTA’s recent pivot from a program-focused organization to a service-focused organization is a potential game-changer, and here are a few thoughts about this important advancement. Read More
Customer relations basics
August 14, 2020

Great customer relationship management will create customers and players for life. Remember, the best kind of customers for your business are “evangelists”—these are the customers who will sing your praises. And for you, that means free advertising. Read More
It’s not over yet!
August 04, 2020

We all need to remember (and remind others) that this pandemic is not over. Not even close. In fact, in many areas, it’s getting worse. We cannot let our guard down and must not allow our players to relax with safe practices. Read More
Responsibility and ethics
July 31, 2020

Every business lives and dies by its reputation, and one unethical action can cause years of damage. Is your reputation holding up? Read More
Offer growth on/off court
July 29, 2020

By fully incorporating character development into their programs and celebrating successes of players on- and off-court related to their programs, innovative academies have the chance to continue thriving in this industry and gain an edge over competitors who focus exclusively on their players’ tennis accomplishments. Read More
Your social media game
July 24, 2020

It’s time to step up your messaging game, and the easiest way to do that is through Facebook, Twitter, Instagram, TikTok or other social media. Read More
Following the rules
July 14, 2020

Don’t let up when it comes to protecting your players, your staff and your business from the effects of COVID-19. Read More
Tennis at school and home
July 13, 2020

Introducing children to tennis in school is important, and with many school systems considering virtual classrooms, now is the time to consider how we can best inspire students at school and at home to become avid tennis players. Read More
COVID-19 and mental health
July 09, 2020

Tennis has always been a sport that requires both physical and mental stamina, but the latter is being tested like never before, especially among the game’s teaching pros and facility owners/managers. Read More
Challenges & opportunities
July 08, 2020

As we slowly head toward normality, it is important to reflect on lessons we’re learning from this crisis. Read More
Taking care of customers
July 07, 2020

The temptation to chase every dollar is always there, especially now. But there may be a reason not to do it: It may make your business stronger. Read More
Tennis Ambassador program
July 02, 2020

Oftentimes, the best way to draw participants to a sport is by harnessing the enthusiasm of passionate players, and for tennis and the USTA’s Tennis Ambassador program, this is proving to be the case. Read More
Creating opportunities
June 25, 2020

With limited or no play, this can be a time when this industry hits the “reset” button, where we may be able to adjust and strengthen parts of this industry that can help ensure growth in the future. Read More
Setting mini-goals
June 24, 2020

This is a tough and unprecedented time, filled with challenges few of us have ever before faced. In order to get through them, it’s important to set mini-goals—and accomplish them. Read More
Encouraging innovation
June 23, 2020

We should learn from the initiatives put forth in other sports and make efforts to present tennis as a modern, exciting athletic endeavor that can be enjoyed by anyone. Read More
Promote your programs!
June 19, 2020

These easy and quick tips can help you get the word out about your programs and facility/club. Read More
Tennis: Least risk of all
June 18, 2020

We all need to promote to both players and the community overall—especially non-players—that tennis carries the least risk of pretty much any activity out there. It will help grow your own business, and keep this sport and industry vital. Read More
Diversify your income
June 17, 2020

Having more than one revenue stream can blunt the impact of any unexpected crisis and can help keep you afloat until it passes. Read More
Time to resurface courts
June 16, 2020

Creating courts that last and that people want to play on may be the best thing you can do for the future health of your facility. Read More
Barter can help save cash
June 15, 2020

During times of economic uncertainty such as this, you might want to consider conserving your business’s cash by bartering—exchanging goods or services of equal value with another business or person. Read More
Keep the education going
June 11, 2020

Now is a great time to take advantage of some of the educational opportunities that are available for tennis providers and others in this industry, including webinars and podcasts on all sorts of relevant topics, with qualified experts both within racquet sports and outside of this industry. Read More
Resolving player issues
June 10, 2020

As more states continue to reopen, you must put together a plan to welcome your players back to the club. Here are a few things to keep in mind. Read More
The new 'normal'
June 09, 2020

There are a variety of questions concerning what the new “normal” will eventually look like when the coronavirus pandemic subsides. Here are some suggestions of items to address that will put us in a better position as we look to get our players and our businesses back. Read More
Making up for lost time
June 08, 2020

For those facilities that were forced to close as the spring season was just getting under way, you’ll need to come up with a policy to make up the lost membership and program time. Read More
A motivating environment
June 05, 2020

How do you motivate your staff? Here are 10 items a leader must incorporate into the work environment to have a motivating climate. Read More
Operations in a new age
June 04, 2020

In this new age of the coronavirus, tennis facilities need to rethink how they operate, their maintenance procedures, their programs and amenities and, of course, their safety guidelines. Read More
Be a valued asset
June 03, 2020

As we all attempt to return to what will be a new normal for our sport and our facilities, you need to consider this question: What do I bring to the table that makes me a valuable asset to the club and to management? Read More
Blueprint to success
June 02, 2020

Any good tennis player can adjust their strategy and think creatively to win a match. This adaptability is often the killer edge that pushes some players far ahead of others. The same is true in the “game” of business, of which coaching is only one small element. Read More
Build your brand online
May 29, 2020

There has never been a better time to stop talking about building your brand online and start actually doing it. Read More
PTR awarded accreditation
May 28, 2020

The USTA announced that the Professional Tennis Registry (PTR) has received full accreditation under the USTA’s accreditation program for organizations and institutions that certify U.S. tennis teaching professionals. Read More
Make players feel safe
May 28, 2020

As our players return, making them feel safe must be our top priority. Read More
Support tennis locally
May 27, 2020

In this sport, we are, clearly, a community. But beyond that, we’re actually many communities within our overall tennis industry. And to support our own hometown community, let’s make sure we buy our tennis local. Read More
From crisis to opportunity
May 26, 2020

We’ve all been affected by this pandemic in some way. But as tragic and challenging as this time is, we also need to look at this time as an opportunity for tennis. Read More
Everyone needs a coach
May 22, 2020

Often, the successful director of a high-performing tennis or racquet sports facility or business needs to become a trusted advisor, confidant and mentor to those whom they lead. This may be even more evident today, as we all work to make it through this era of coronavirus. Read More
New practices, procedures
May 21, 2020

As businesses begin to open and lockdowns start to ease up throughout the U.S., tennis facilities and clubs have a responsibility to their members and their community to practice safe hygiene to prevent a resurgence in the spread of virus. Read More
The role of a teaching pro
May 20, 2020

As a tennis pro, you are your students’ trusted source of information. So, how do you cultivate and maintain that relationship in the era of COVID-19? Read More
Opening our clubs again
May 19, 2020

As more and more of the country ease restrictions on activities, it’s a safe bet that soon your club or facilities will open back up—in some form—to members and the public. Our new reality means facility owners and managers will have a number of decisions to make. Read More
Form emotional connections
May 18, 2020

How do you create customer loyalty for your business? It’s all about “emotional” connectedness. For everyone in the tennis industry, that’s great news! Read More
Using Visualization
May 15, 2020

For teaching pros and coaches who may be unable to spend much time—or any time—with their students during the coronavirus lockdowns, this may be the perfect time to introduce them to the power of visualization. Read More
Set—and adjust—your goals!
May 14, 2020

Many of us probably set goals earlier this year for our personal and professional lives, but now those goals have been impacted or upended as a result of the coronavirus pandemic. Now is the time to take the opportunity to reset your goals. Read More
Teaching pro grants
May 14, 2020

The details of the $4 million initiative to help support Certified Tennis Teaching Professionals as they seek to recover from the impact of COVID-19 have been announced by the USTA. Read More
Get your facility in shape
May 13, 2020

If you’re a facility manager or owner, there’s a good chance you have some time on your hands, as most tennis facilities were forced to close during the coronavirus pandemic. Now, as parts of the country look to open up, you want to make sure your courts are in order. Read More
Breaking down barriers
May 12, 2020

We—as coaches, teachers, volunteers, parents and fans of the game—now have to unite if we are going to make tennis better than it was. Read More
New players need new gear
May 11, 2020

If you’re a tennis retailer, you’re probably looking at your inventory thinking that you have no other choice than to offer some crazy sales when customers are allowed back into your store. If you’re nervous about this situation, and maybe also wondering what you’re going to do, you are far from alone. But you might be able to turn this whole situation into an opportunity. Read More
Federal Updates
May 08, 2020

Do you have Employees? There is a new EEOC Guidance for return to work. Additionally there is a new FAQ for the Paycheck Protection Program. Read More
Transforming our business
May 07, 2020

It seems certain that when we come out the other side of this pandemic, our industry will have undergone a transformation. Let’s take what we’ve learned and make the sport better for it. Read More
Club owners need to lead
May 06, 2020

In this time of crisis, it’s up to club owners to lead. And they need to lead through support, compassion and communication. Read More
Apply for facility grant
May 05, 2020

To help in the support and recovery of tennis facilities—and to help get people back in the game—the USTA is providing $5 million in Facility Recovery Grants, intended to defray some of the tennis-related costs associated with reopening. Read More
Reputation is so important
May 04, 2020

People will remember how you acted in a time of crisis. As a business owner, you have a responsibility to present a mature, composed front to your members and your local community—even if you’re freaking out on the inside. Read More
Adjusting for challenges
May 01, 2020

Here are six adjustments we need to make if we want to be prepared to welcome the HUGE wave of new tennis players who will be coming our way once we start to return to our new normal. Read More
Facility grant application
May 01, 2020

The application process for grants to support facilities that closed due to the impact of COVID-19 will be open on Monday, May 4. The grants are intended to assist facilities defray some of the tennis-related costs associated with reopening in 2020. Read More
Nonprofits Eligibility
May 01, 2020

The Federal Reserve Board on Thursday April 30th announced it is expanding the scope and eligibility for the Main Street Lending Program. Read More
Back to the fun of tennis
April 30, 2020

For tennis, this can be an opportunity to reset and get back to local play—to get back to the fun and enjoyment of hitting a ball on court, for the sheer joy of it. We need to re-emphasize and re-energize local play. And we need to focus on the fun, healthy benefits tennis can provide. Read More
USTA Sections will help
April 29, 2020

Tennis has a unique advantage in the sports world when it comes to industry support. Not only are there sound organizations at the national level, but also there are 17 USTA Sections scattered across the country that are here and ready to help—through and beyond this current pandemic. Read More
Going above and beyond
April 28, 2020

Our staffs are not the only ones who are struggling with the current situation; our members are, as well. Here is an example of a multi-phase plan with the simple goal of bringing our club to our members. Read More
Be ready for change
April 27, 2020

The coronavirus will mean there will be a new normal for everybody. At this point, we have no choice but to embrace it. As we start to navigate toward this new normal, it’s going to be important for you to stay nimble through this process. Read More
Saving cancellations
April 24, 2020

When the time comes for tennis clubs and facilities to reopen, there will be a percentage of members who will contact you to cancel their memberships. Your facility must be prepared for this. Strategically, your goal should be to avoid all-out cancellations in favor of getting members to put their membership on hold. Read More
SBA Update on PPP Loans
April 24, 2020

The SBA will resume accepting PPP loan applications on Monday, April 27 at 10:30AM EDT from approved lenders on behalf of any eligible borrower. Read More
Tennis: The best medicine
April 23, 2020

Tennis is one of the best forms of exercise. When we are allowed to resume playing, tennis providers should be ready to clearly explain why the U.S. population should begin—or continue—to play tennis. Read More
Finding the silver lining
April 22, 2020

Once we emerge from the current stay-at-home mandate required in many states and communities, people will want to socialize and have fun, but do it in a safe and secure environment with people and facilities they trust. Tennis stands uniquely positioned to provide such an outlet for recreation and competition. Read More
Unemployment Benefits FAQ
April 21, 2020

To provide guidance about some of the unemployment issues view our frequently asked questions (FAQs) to assist freelancers, independent contractors and other self-employed tennis professionals who find themselves without work during the COVID-19 crisis. Read More
Online presence is a must
April 21, 2020

Regular updates, delivered through your website and social media channels, will deepen member connections and encourage them to retain their membership even if they can’t use your facility at the moment. Read More
We’re there for players
April 20, 2020

Just because we are not physically on the court right now with our players, our jobs as mentors do not stop. Now more than ever, we need to be there for our players. Read More
Stay connected
April 17, 2020

It doesn’t matter if you own the club, run the programs or are a teaching pro trying to build your clientele, customer service must be a priority—now more than ever. Read More
How the CARES Act can help
April 16, 2020

There are a lot of features to the CARES Act, and you should go online to check out what benefits might be available for you and your business and to apply. Read More
Tennis industry support
April 16, 2020

The USTA is providing a comprehensive program of financial, educational and other resources to help the tennis industry weather the COVID-19 pandemic. Read More
In Unity There is Strength
April 15, 2020

The Tennis Industry United Blog will post daily about subjects important to you and your business. Our goal will be to line up experts in various fields so that you can benefit from their knowledge and information. Read More