Supporting college tennis supports this industry

For many schools, athletic department financial models show a 20 percent decline on average to budgets. Without football, many large DI schools are projecting up to 50 percent declines in revenue. Donations will be down. If college sports—especially football and/or basketball—are not played, athletic budgets will be severely impacted, as athletic directors and college presidents may resort to cutting varsity programs, especially non-revenue sports, which includes tennis.

The opening of colleges for residence learning this fall became a very inexact proposition. Many schools chose to return to online learning. The role of college football, the 800-pound gorilla in college athletics, became a top priority, especially from a financial perspective.

While working to promote tennis as a safe social-distancing sport, the ITA continues to fight the good fight and live the life lessons that sports teach, including hard work and perseverance. 

College tennis is fundamentally about higher education, providing educational opportunities for personal and leadership development through the sport of a lifetime. It remains the connective tissue for American tennis, the aspirational goal for U.S. junior tennis players and a viable high-performance pathway to a career as a top pro player and/or a member of the tennis industry. As well, courts at colleges and universities often become hubs for tennis in the community.

As a unique combination of individual and team competition, college tennis develops successful individuals in life, as well as contributing members of teams. The ITA serves college tennis and returns the leaders of tomorrow, featuring high GPAs, high graduation rates, players who go on to obtain a high number of advanced degrees and who become CEOs, COOs, CFOs, teachers and artists.

Along the way, the ITA offers opportunities unmatched in this industry, such as the successfully completed 2020 Oracle ITA Summer Circuit powered by UTR, which saw over 3,000 unique players compete in 28 events. Building on that, the association launched the 10-week ITA Tour: Fall Circuit by UTR.

We believe college tennis holds the potential to come out stronger on the other side of this pandemic, to continue to be an innovative leader in the world of intercollegiate athletics—a fast-paced sport that prepares student-athletes for a fast-paced world. But college tennis needs support from all of us. Get out and attend local college tennis matches! If you’re a former college player, connect with your alma mater and the ITA. 

Through college tennis, we all have a role to play in building a solid foundation for young players and future leaders. 

--------

Dr. Timothy Russell is the CEO of the Intercollegiate Tennis Association. Read more from him, and find out more about college tennis, at wearecollegetennis.com.