Missouri Valley

2024 USTA Missouri Valley Annual Conference Recap

Josh Sellmeyer | December 10, 2024


The Power of Tennis was celebrated throughout the 2024 USTA Missouri Valley Annual Conference, which took place Dec. 5-7 at Sheraton Overland Park Hotel in Overland Park, Kan.

 

In addition to engaging speaker sessions, committee meetings and a red ball tennis social, two individuals were inducted into the USTA Missouri Valley Hall of Fame and more than 30 awards were handed out to recognize excellence on and off the court.

 

The conference culminated with the playing of the 2024 USTA Missouri Valley End of Year video, which highlighted some of the section’s top sights and sounds. Jennifer (Hopkins) Dent and Susan True were officially enshrined as the 146th and 147th members of the USTA Missouri Valley Hall of Fame. You can view Dent’s Hall of Fame video here and True’s Hall of Fame video here.

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Awards for players, providers and leaders were given out, with the full list of award recipients available here. Jason Mathes was USTA Missouri Valley President Alex Lee’s selection for the President’s Award, and Mathes was surprised with the recognition during the meeting of the association and board.

 

Scott Hanover—who again emceed the Hall of Fame Induction and Awards Celebration—was on the receiving end of a surprise award of his own. Hanover was announced as the Racquet Sports Industry (RSI) magazine High School Coach of the Year. He joined Edmond Center Court (Municipal Tennis Facility of the Year) as the USTA Missouri Valley’s "Champions of Tennis" that were announced in RSI's January 2025 issue.

 

The annual conference kicked off with Mary Buschmann, USTA Missouri Valley CEO and executive director, sharing the conference’s theme was celebrating the Power of Tennis. Artwork created by St. Louis native Chelsey Farris—who designed the 2024 US Open’s theme art—was sprinkled throughout conference programming and signage. Buschmann included some of the 16 theme art elements (bolded below) in her remarks.

 

“We celebrate with our communities through our diverse and inclusive programming,” Buschmann said. “We certainly bring the energy and entertainment to our fans as we focus on the fun. We are experiencing the growth of tennis by inspiring healthier people and communities everywhere. We will continue to encourage social play and respect the traditions of our sport.”

Thursday’s festivities included on-court demos connected to cardio tennis and a youth team pilot. The on-court fun continued with a red ball social, as attendees packed the Sheraton Overland Park Hotel’s ballroom to demonstrate that tennis can be played anywhere.

 

Friday’s happenings included discourse on the importance of SafePlay as well as panel discussions on tennis in the parks, USTA Premier Facilities and grassroots efforts from Community Tennis Association (CTA) leaders.

 

Committee meetings then commenced and a junior team play workshop was held before the USTA Missouri Valley Board of Directors and committee chairs provided updates during their semi-annual gathering. Attendees were invited to a welcome reception and dinner, with loads of door prizes handed out.

 

Saturday began with Buschmann discussing the future of tennis with Derek White and Perren Wong, two incoming USTA board members. Wong detailed the path forward for the USTA to achieve its lofty goal of making America the No. 1 tennis-playing nation by population in the world. “Talk about the good things of tennis and bring a friend,” Wong said in regard to the USTA reaching 35 million tennis players by 2035.

 

White relayed the significance of tennis in his own life, calling the sport both “life-enhancing and life-changing.”

 

“When I was at a crossroads, tennis is what brought me through,” White said. “ … We all want to make this sport better for a better America.”

 

Committee meetings continued on Saturday and a coaching workshop was hosted before the Hall of Fame Induction and Awards Celebration capped off the weekend. To learn more about the sessions and speakers who presented during the annual conference, click here.

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